Now is the Time For Story-Marketing on Social Media

A Story About Hope. And Marketing. And Neuroscience.

If you want a small business you love to survive the Coronavirus, this story is for you. Let me tell you a story about small businesses staying afloat. They’re surviving thanks to the most human marketing tool of all; telling their story. Locally. Using social media.

My mentor runs a winery. He makes damn good wine, donates generously and his heart could fill a stadium. These last two weeks, he lost 92% of his customer base overnight. His restaurant customers, of…